market for Groupon was Chicago, followed soon thereafter by Boston and New York City and Toronto. Now, Groupon serves more than 500 markets and 44 countries, including North America, Europe, Asia and South America.
The site provides deals for specific cities so that users can find a great deal near them. Groupon is aimed at the Internet-savvy, socialmedia set and uses large socialnetworking
1. Introduction
In recent years, as a socialnetworking service(SNS)such as Twitterand Facebook emerges one ofthe fast growing areas, communication has become the conversation issue among companies. A socialnetworking service is a platform to build socialnetworks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections (Wikipedia).
Ⅰ. Background of Selecting Cannon
1. Marketanalysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
A social link model (Basic Model)
If you click an icon on a website of social commerce, web link of web content is automatically created. And then, that web link is copied on SocialNetwork of Customers of Internet
Social Web Model
commerce and socialnetwork are combined each other.
these things are shared with customer’s friends who visit a socialnetwork like facebook, twitter.
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of socialnetwork game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
다른 사람들이 읽을 수 있도록 해놓은 웹사이트
독자들은 게시된 글에 코멘트를 달 수 있음
비교적 쉽게 만들어져 있어 개인이나
기업에서 커뮤니케이션의 방법으로 사용
Ex)WordPress
블로그는 현재 고객과 잠재고객이 서로 정보를
교환할 수 있는 content marketing의 핵심 요소
Ex)파워블로거
for expensive goods
⓸ Shortage
Groupon
· Dissatisfaction in refund service / Secret Megadeal
· Goods are not divided by region
Ticket monster
· Being late in offering Social App
· No refund policy
Coupang
· Spend Too much money in promotion
(about 10 billion)
Wemakeprice
· Being late in offering Social App
· Relatively hard to promote by socialNetwork
Crowd funding is a collective cooperation by people who network and pool their money and other resources together, usually via the internet, to support efforts initiated by other people or organizations. This new way of funding in the current information society is closely related to the concept of ‘Network Society’. It describes several different phenomena related to the social, political, e
marketing or other business areas.
The tools used by businesses to analyze vast amount of customer data is called business intelligence. Some major tools for business intelligence are software for database query and reporting, tools for multidimensional data analysis (online analytical processing), and data mining.
Online analytical processing (OLAP), or multidimensional data analysis, allows